A really interesting video. I found the link via twitter @FrankieBit
The main message is: “Things doesn’t end, just changes”
The publishing industry needs to adapt to the way people consumes information. It’s not about the death of something, but all about changes. Companies that are not able to change and to adapt have a common end: death.
It’s all about that and that’s good. Who wants a society with no changes?
One more message I love from this video is: “People is smarter than you think”
In fact the more information people assimilates, smarter and harder to convince them the task becomes. Maybe some governments try to reduce the education level, just to have more lambs that will obey to any new insane law or regulation. But information technology is providing, right now, a new source of information that is not under the control of few corporations or governments.