The presentation is important!

Today I just bought an Apple Magic Mouse because my previous mouse was almost death.
I went to Bic Camera (Big electronic department store in Tokyo) and what I found was this nice box:

Magic mouse

This is the box used to transport the mouse and not actually the one to present to the customers! This is just common sense. I wonder who could get motivated to buy a just brown box?

The content:

magic mouse

magic mouse

magic mouse

The natural evolution…

Apple Magic Mouse

Color

Apple Magic Mouse

Black and white